Company Profile

Cellarworld Argentina (CWA) was formed in 2002 by the directors of Cellarworld International Ltd (CWI), and their Argentine partners, to develop their expanding interests in South America.

The aim of the company is twofold: to help its South American clients to make more saleable wines for the export market, and then to help export them successfully. The company also works to fulfil the requirements of overseas importers looking for reliable sources of supply.

Consultancy services may include any combination of the following:

WINE PRODUCTION

• Helping to make wines for the producer’s export programme, including building new brands, redefining existing ranges and introducing new working practices. CWA people work as a team with the client’s technical, sales and marketing management to ensure that the styles produced match market expectations. In addition, services may include:
  
  • Sub-contracting the services of one or more on-site contract winemakers, usually for the vintage period.
  • Selecting and training new permanent winemaking employees.
  • Advising on new plantings and production levels from existing vineyards.
  • Assessing and advising on equipment and materials currently in use, and for prospective purchase, to optimise economic viability of the operation.
    
• Helping to produce and monitor individual wines designed to meet a specific market at a customer’s specific request. This usually requires a series of site visits throughout the year.
• Pre-assessment of a production centre’s suitability for quality audit, with recommendations to improve or correct problem areas.

SALES

• Seeking to make and consolidate good relations with importers/distributors/agents, as appropriate for each individual client once the export range has been defined. This may include:
  
  • Management of customer visits to producers/clients.
  • Management of samples' preparation for prospective and existing customers.
  • Production of background information for customers.
  • Funded visits to prospective or existing customers as agreed.
  • Funded attendance at major wine trade fairs as agreed.
  • Regular contact with prospective and existing customers. Within the UK this may be effected from CWA’s UK office.

MARKETING

• Marketing services can be carried out at the client’s site, in Mendoza and/or in the UK as agreed:
  
  • Research and preparation of a Market Report relating to a client’s production.
  • Tasting and critique of a client’s product range, including each product’s suitability and likely price position in – primarily – the UK market, but also other export markets such as USA, other European and Far East.
    
• Marketing-related services:
  
  • Brand creation and all aspects of label design, either in collaboration with local designers or through selected designers working in the target market. In the UK we work primarily through Amphora Design. However we do not automatically advise all clients to use them. This recommendation comes only where we genuinely believe that it will be helpful.
  • Translations of technical or marketing copy into English from French and Spanish.
  • Support and management of contacts with overseas journalists as appropriate.